The Background
Extreme Element is the UK’s Leading Extreme Sports Specialist, offering over 800 Extreme Sports Courses and Outdoor Activity Days, across the UK and Spain. And they needed fresh content.
The Brief
Extreme Element asked us to prepare county-by-county adventure travel guides for the UK.
The brief demanded an appropriate style be found to appeal to their client market, accurate information be sourced and the finished packaged be aligned with their commercial interests. We matched their needs to our writers’ experiences and delivered on time.
How we did it
By understanding who is likely to book this company’s products, we set the style. Then we matched it with existing copy on their site, leaving the door open for feedback and changes. And it worked.
Client Testimonial
“TCW’s industry experience has been invaluable to the copywriting work we have had commissioned. Mark and the guys have had a great deal of experience writing content within our sector and it shows.” Tim Brickle (Founder & Director)
Category : Our Clients