The Background
South Oxfordshire is looking to attract more tourists. As part of its strategy it hired a PR company, Tourism-Angles, which in turn asked TCW to deliver content for a themed blog, a tourist guide and Twitter support.
The Brief
Devise blog content related to a popular TV series that drives traffic to the county’s official tourist portal. Support this with regular Twitter updates and work with the PR company to create a printed tourist leaflet.
How we did it
Long sessions of personal contact helped us better understand not just the aims of the brief, but also the driving forces behind this contract. By briefing our most experienced writer and taking a central position in the delivery of all the content, we are delivering excellent work; we are even planning a field trip to South Oxfordshire to catch up with some of our new Twitter followers.
Client Testimonial
Here’s the pdf of our travel brochure, which has already found its way into hotels and tourism destinations across the county – expect a testimonial soon.
Category : Our Clients