The Background
Top travel firm needed a large volume of short destination guides. With a defined market in mind and a new site about to launch, it was time to get some proper, useful copy on the site.
The Brief
Establish a style that reflected their client market, match this to each destination and manage the delivery of more than 100 guides.
How we did it
Our editor wrote two contrasting styles, giving the client the chance to feedback what they wanted most. We merged the two, refined the style and set our editorial team into action. By establishing regular delivery dates and closely editing everything, we delivered the lot!
Client Testimonial
“Since we’ve been working with Mark at TCW he’s provided us with some great informative guides and articles which have helped our SEO no end, plus he has also demonstrated his ability for variety, writing posts for our blog, and our readers love it!” David Lees, SEO Manager, Redseven.
Category : Our Clients