The Background
Panda Adventures are Great Wall experts; they organise trips and treks for tourists from all over the world. However, some of their copy needed refreshing.
The Brief
Take the copy, listen to the client and re-write to their specifications.
How we did it
We looked closely at their existing written work, worked out who the two guides were for, and what level of information was needed, then happily immersed ourselves in Chinese history – fascinating.
By getting the work completed ahead of time, we made the most of their really useful feedback and finished it exactly to their liking.
Client Testimonial
“Travel-Copywriting.com is great to work with. We wanted to rewrite and polish our Great Wall Guide section as we focus on English-speaking clients, and we wanted our website content accurate, concise and informative. We got a project outline after submitting the copywriting order. By indicating all the details, style of writing, keywords, examples etc, we figured out exactly what we wanted. Mark finished the project ahead of time, and exactly in the style we wanted. The Travel-Copywriting.com service is efficient and cost-effective. We hope to commission them again in the future.” Gary Lee, Business Development Manager, PANDA Adventures China: (www.greatwallhiking.com)
Category : Our Clients
The Background: Eyes2market have an innovative new search tool, a website that helps travel companies track down the most vital business data. However, customers “are not getting it”. The company’s web copy just isn’t clear enough.
The Brief: Take the website, review it, understand the concept, work with the client to get its wording right, and re-write.
How we did it: Rather than just plough ahead, we started a period of consultation. To get web copy right is sometimes not just about the words, it’s about the purpose: What is the site for, what are the client’s aims, how can we help? Then bit by bit we reviewed the existing copy, applied what we learnt, and reviewed again.
By putting in the time and working to understand what was needed, rather than acting as a schoolmaster and making corrections, we really made a difference:
And the result?
“We worked with Travel-copywriting on our E-commerce project Eyes2search. This business to business project involved re-writing copy and suggesting poignant taglines. We were impressed with the in-depth thought process and super-fast deliver times. Thanks a lot, will definitely use Travel-copywriting again.”
Gabrielle Alam, Director Eyes2search.com
Category : Our Clients
The Background
Boundless is a special case, this company is top of its game, but wasn’t able to keep its blog updated.
The Brief
Produce regular, interesting and relevant blog posts for a company with a specific target market.
How we did it
We talked to them. Simple. By spending time really getting to understand what Boundless represents, we can now reflect this in our copy.
Each client is an individual. Writing a blog is far from easy, it only works when you identity who it is for.
Client Testimonial
“Travel-Copywriting.com has allowed Boundless Journeys to provide travel information to our guests and prospects on a regular basis. Keeping up with bi-weekly blog post on our Web site is a very time consuming project, but working closely with Travel-Copywriting.com has allowed Boundless Journeys to keep our information current, relevant, and engaging.”
Category : Our Clients