The Background
Extreme Element is the UK’s Leading Extreme Sports Specialist, offering over 800 Extreme Sports Courses and Outdoor Activity Days, across the UK and Spain. And they needed fresh content.
The Brief
Extreme Element asked us to prepare county-by-county adventure travel guides for the UK.
The brief demanded an appropriate style be found to appeal to their client market, accurate information be sourced and the finished packaged be aligned with their commercial interests. We matched their needs to our writers’ experiences and delivered on time.
How we did it
By understanding who is likely to book this company’s products, we set the style. Then we matched it with existing copy on their site, leaving the door open for feedback and changes. And it worked.
Client Testimonial
“TCW’s industry experience has been invaluable to the copywriting work we have had commissioned. Mark and the guys have had a great deal of experience writing content within our sector and it shows.” Tim Brickle (Founder & Director)
Category : Our Clients
The Background
Adventure Sports Holidays is the number 1 guide for adventure sports travel worldwide, it’s a portal that attracts thousands of visitors and is the source for travel information for the adventure sports community. It needed a blog to match.
The Brief
Set up, run, and manage a blog that served all of ASH’s individual sites. This was to be led by a main blog that brought compelling copy to the adventure sports/ travel and extreme sports industry.
How we did it
We know travel. But we needed to know more about ASH: it’s aims and objectives, it’s SEO plans, and it’s relationships within the industry. With clever content and copy written for the reader first, this quickly became a blog with 5,000 views per month – and has taken on a life of its own.
Client Testimonial/Examples of our work
http://www.adventuresportsholidays.com/blog/
“Great work from Mark and his team. The content we have had written for ASH on both the blogs and the guides has been top notch. The blog articles have been ranking very highly on Google and have been picked up by a number of other bloggers and retweeted. The guides have helped to increase of average Pages per Visit and Time on Site ratios. I’ve worked with a lot of SEO companies over the years but the copywriting work we commission now has had by far the biggest impact on our overall traffic, rankings and online footprint.” Tim Brickle (Founder & Director)
Category : Our Clients